While most people know Ziba Beauty as the leading threading franchise, there is actually a lot more than beautiful brows behind Ziba. For one thing, Ziba Beauty is the first to create a state-of-the-art curriculum called The Art of Threading®, the first of its kind in the world.  The Art of Threading® course is a robust, progressive curriculum that trains all aspects of the art, from technique and consultations to matching brows to facial structures, the history of threading, brow artistry as well as interesting topics such as The Ziba Way which covers best practices in sanitation that meet and exceed even the highest state board requirements.

In addition to thier reputation as the threading experts, Ziba Beauty is also home to The Art of Mehndi®. Using traditional henna techniques, Ziba Beauty brings an ancient tradition, believed to bring the wearer good luck, to the modern world. Whether it is a wedding, a baby shower, or even a music festival, Ziba Beauty is creating customized mehndi designs that cross any barrier.

After such great success and client loyalty, Ziba Beauty also launched Sumita Beauty, as a means to complete the look of their in-salon treatments and styling. Inspired by India, Sumita Beauty features colorful makeup, incredible brow tools, jeweled body art, and more.

For an even closer peek behind the brand, check out the full video with Ziba Beauty CEO and visionary Sumita Batra.

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Between the pain, time, and potential mishaps, it takes some pluck to tweeze, which is why, perhaps, more and more women are now choosing to thread when it comes time to shape their brows.  While many individuals will attempt to shape their own brows using tweezers, a significant number of them will end up overdoing it or misshaping their brows.  Now, as Ziba Beauty franchise studios continue to grow, a greater amount (nearly 1 million) of brows will toss out their poor plucking habits and choose the incredibly affordable brow threading expertise of Ziba Beauty instead.

In a recent eHow video, Ziba Beauty CEO Sumita Batra weighed in on tweezing vs. threading, pointing out:

1. Tweezing is less efficient.  Where this method will only remove one hair at a time, threading allows the versatility and precision to either pluck one or many hairs at a time.
2. Tweezing is painful (and risky).  Many times, when plucking a person will accidentally pinch or nick their skin.  This can lead to infection and/or scarring.  Threading is much more delicate and offers minimal risk.
3. Tweezing often leads to mistakes.  Because individuals will normally pluck their own brows, they lack the perspective, training, and experience a professional stylist can give.  At Ziba Beauty, all stylists are thoroughly trained and able to deliver an ideal shape for each individual’s brows.

Check out the full video:

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After much demand, Ziba Beauty CEO Sumita Batra is gearing up for the release of her latest book, The Art of Mehndi: Henna Body Decoration.  The first edition of this book sold thousands of copies and was translated in 7 languages.  Her 2nd edition brings together some of the worlds best mehndi artists, showcasing not only the history and cultural significance of Mehndi and celebrity mehndi trends, but also beautiful line drawings and photographs to hone your individual artistry.  Sneak previews in London and the US rave that Sumita’s new book is a must-have for beauty junkies, trendsetters, and anyone who wants to be inspired by, or learn the beauty of temporary body artistry.

The Art of Mehndi: Henna Body Decoration is set to release this spring and will be available on zibabeauty.com, in Ziba studio’s and select book stores.  Can’t wait?  Here is a little teaser on the language of mehndi to be featured in the book:

• A diamond design is said to deflect the evil eye.
• A square is seen to have healing powers.
• Numbers are thought to bring protection
• Peacocks are symbols of passion, Swans, a symbol of success
• Most commonly, mehndi designs bring good luck and positivity to the wearer.

Want to know more?  Let The Art of Mehndi be your guide to designs and symbols, as well as exciting modern mehndi trends and inspirations!

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Here are 3 big reasons more consumers choose Threading:

1.     Threading is more precise.  Where waxing limits shaping to the cut of the waxing cloth or wax itself, brow threading allows much more precise removal of hair from the follicle (vs. breakage at the surface of the skin)  for a better overall shape.

2.     Threading is ideal for every skin type. With waxing there is much more contact with the skin, which means an increased chance of irritation, redness and breakouts.

3.     Less wait time between visits.  While a significant amount of growth must occur before hair can be waxed, threading allows the brow artist to remove hair the moment it surfaces, which means no more frustrating waits in between professional visits.

For more detailed information on the differences between threading and waxing, check out Ziba Beauty’s CEO Sumita Batra weigh in these grooming techniques on eHow: 

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Eyebrow threading is so appealing because customers are in search of beauty services that are fast, painless and without fuss.

The research is in: despite the economic downturn, there has been an 11 percent increase in consumer spending on beauty products and services (and Ziba Beauty’s services are no exception).  With millions of women seeking brow threading services annually, Ziba Beauty shapes more than 1 million of them every year. Still weary of a new business venture in the wake of an uncertain economy? We’ve got 5 great reasons why Ziba Beauty franchisees will have a profitable 2013:

1. It is in demand.  Nearly 1 in 10 women pay for facial hair removal every day in the United States. With more than 156 million women in the U.S. alone, the market for Ziba Beauty’s services is enormous.
2. You won’t have to wait.  Unlike other businesses, which may take years to profit from, Ziba Beauty franchisees can expect to be profitable within a short 12-18 months.
3. Moderate input, high output.  Ziba Beauty franchise investments start as low as 249 thousand dollars, with annual store revenues averaging at 840 thousand dollars per location.
4. Clients keep coming back.  Ziba Beauty’s profitability comes from volume and loyalty.  Clientele return for services every 2-3 weeks, opening up incremental opportunities for products and additional services.
5. Highbrow reputation.  Ziba Beauty stylists are known for being the best in brow beauty and body art.  Our franchise studios receive unrivaled training for their staff, as well as marketing support from company headquarters.

With brow-raising data and a nearly recession-proof record, you can feel confident and collected when opening your successful Ziba Beauty location!

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Here are Sumita’s top 5 tips for running a successful business:

1. Old is gold.   Sometimes our best ideas are ones right in front of us.  The only problem is we can’t always see it because we grew up with it.  Our society encourages newness and so we often think that in order to find success we must always introduce new products and ideas, but this isn’t always the case.  One of the biggest lessons of my business life was when I finally came to see that the old authentic street art forms my culture took for granted were the pot of gold I’d been overlooking. Today, I place close attention to the authentic and try to repackage and reintroduce, rather than reinvent.

2. Believe in yourself and surround yourself with people that believe in you too.  We all have heard that discouraging voice, either in our own minds or from others, which tends to stifle our growth.   When in doubt about my ideas, I take them to a trusted network of friends and family to see what they think. Almost always this has offered an affirmation and a refinement of my ideas, rather than discouragement.  Also mentors along the way have been priceless.

3. Ideas are easy; good people to execute them are hard to find. One of the most challenging parts of my journey in business has been finding the right people for the right position. This takes time, effort, and above all, communication.  It is important to remind yourself that great ideas don’t usually come to fruition overnight.  The things that are really worth it take patience and need help to grow.

4. Failures are as important as success.  I used to wear a t-shirt that read, “Failure is not an option.” Today, I would rather wear a shirt that reads, “Failure is the way to success.” I have learned way more from my failures than my successes.  I needed my successes to want to continue, to feel encouraged, but my failures have been some of my biggest lessons to date. They have quadrupled my determination and are what I consider the secret ingredient in my recipe for success.

5. Know what you don’t know.  Sound complicated?  It’s not really.  As a CEO and leader of a company it can be very difficult (and downright embarrassing) to admit I don’t always have all the answers.  However, by swallowing my pride and owning up to what I don’t know, I can avoid many time consuming and costly mistakes.   Now, when I know I don’t know the answer I simply lead by bringing in an expert to help me fill in the blanks.   In today’s environment, there are a lot of fantastic resources available to tap at affordable prices.

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When compared to other hair removal methods, the ancient eastern technique of brow threading is simply the best choice. Why, you ask? For one thing it is less painful. Additionally, it is a more precise and controlled method. Furthermore, it doesn’t involve tugging or ripping at the skin, which means less chance for premature aging or irritation.

Ziba Beauty was the first to bring the Art of Threading® to the states, making them the absolute authority in the practice. Today, of those 15 million women having their brows shaped, nearly one million of them are choosing Ziba and, with only 15 studios, that is a major chunk of women!

With runway brow trends at an all time high, women (and men) are seeking out the best method for brow shaping more than ever before. Luckily, our simple franchise opportunities make it easy for you to cash in on the brow threading empire.

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Studies show women will cut back in all other areas of their budget except for eyebrow maintenance.

In the midst of a recession, women may skip the high-priced coffee, give up the premium cable channels and even buy fewer shoes — but they’re not cutting back on eyebrow maintenance. Health and beauty franchises like Ziba Beauty are expected to continue to grow over the next several years.

We have positioned ourselves to grow along with the industry by launching an international expansion and offering high-quality services in one of the industry’s trendiest segments.

Our franchises make money. In 2011, our studios averaged $849,230 in gross revenue, making it an attractive investment considering the total investment for a Ziba Beauty franchise starts at $249,000.

We place a high value on delivering consistent services to our clients. We never anticipated threading would become so popular, but we’re happy to meet the demand through franchising and giving clients services they can trust.

Owning an eyebrow threading franchise is a good choice in financially troubled times because consumers worldwide continue to spend a portion of their disposable income on beauty products and services. That dedication to appearance upkeep is one reason beauty franchises are a $42 billion industry and are expected to grow 5.3 percent per year for the next five years, according to market research organization IBISWorld.

Ready to join an industry that has overcome obstacles and still continues to thrive? Let’s start talking. Download our free franchise report here.

The post Ziba Beauty Eyebrow Threading Franchise Shows High Earnings appeared first on zibafranchise.com.

Kundan Sarbarwal, along with her daughters, Suman Patel and Sumita Batra, brought the Far East tradition of eyebrow threading to the United States.

Ziba Beauty has built a thriving business on a foundation of integrity, perseverance and hard work.

My mother, Kundan Sarbarwal, started the business in her tiny garage in India decades ago to support her family. Familiar with the Art of Threading® since the age of 15, my mother could sense that shaping the eyebrows not only accentuated the eyes, the windows to the soul, but revealed inner beauty. She often says, “Naturally, everybody is beautiful, and your inner beauty has to reflect on your face.”

What blossomed from those humble beginnings surpassed our expectations. Neighborhood women began to stop by the garage, swelling from a trickle to a steady stream waiting to get their eyebrows threaded twice a month — and they kept coming back.

Fast forward to 1988, when we brought a little piece of our India with us when we relocated to the States. We opened the first Ziba Beauty location in a modest, 400-square-foot space tucked neatly inside a strip mall in Artesia’s Little India. We loved that place. We scrubbed the floors ourselves. I painted our first storefront sign myself.

As in India, customers kept coming back month after month for eyebrow threading. Soon, we perceived a delightful trend — non-Asian women started coming in. Caucasian and African-American women — and even some men! — started coming through the door. They had heard about this new, Far East alternative to waxing that offered a more beautiful eyebrow at a lower cost.

Today, we’re proud to be known as Southern California’s trusted source for eyebrow threading, shaping 1 million eyebrows each year. We’ve grown so much in such a short time — now up to 16 studios with plans to open more through our franchising efforts.

When you join the Ziba Beauty team, you’re joining a legacy of perseverance and solid entrepreneurship. Interested in owning your own franchise? Download our free franchise report and let’s start a conversation.

The post Ziba Beauty Eyebrow Threading Franchise’s Humble Beginnings Make For A Solid Business appeared first on zibafranchise.com.

Ernesto Gomez Ziba Beauty Client

If anyone asks, Ernesto Gomez’s frequent eyebrow threading trips weren’t initially his idea. It was his wife’s constant prodding that got him to go in the first place.

But he continues to go by his own volition.

“I like getting my eyebrows threaded because it gives me a clean look,” he said.

Ernesto has been regular Ziba Beauty customer for three years. He often comes with his entire family, taking up residence in his beauty artist’s chair right next to his wife. His two daughters are usually in tow, too, milling about their parents’ feet as they sit reclined, eyes closed, as the beauty artists work to remove unwanted hair.

Gomez’s wife first asked her husband to get his eyebrows threaded because she thought it would go well with his favorite way to style his hair: the completely bald look.

“My wife said it didn’t look right that I was bald, but had really bushy eyebrows. She told me I had to go get them done,” he says.

Like most first timers, Gomez was nervous. When he started getting his eyebrows threaded, it wasn’t a common thing for guys to do. Now, it’s a part of his monthly routine and he thinks other men should include the practice in their routines as well.

“What’s my favorite part about Ziba? I can’t name just one thing. Everything,” he said.

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