Madonna appearing on MTV with Ziba Beauty Menhdi, Courtesy of The Art of Mehndi Book
Ziba Beauty: A Trusted Source In Hollywood
Among pictures and other mementos, a framed note sits on a curio cabinet inside Ziba Beauty headquarters in Artesia, Calif.
The scrawling, bubbly handwriting takes up nearly all of the 8½-by-11-inch sheet’s white surface, thanking Ziba’s CEO, Sumita Batra, for her creativity and artistry. The letter raves about Batra’s mehndi and glitter mehndi work.
The writer? Madonna.
It’s well known amongst our regular clients that Ziba Beauty is the most trusted source for Far East beauty traditions. We also have a number of Hollywood A-listers who have come to know and love our brand.
Stars such as Jennifer Aniston, Gwen Stefani, Salma Hayek and Naomi Campbell are some of our favorite clients. Tyra Banks’ America’s Next Top Model commissioned us to thread their models’ eyebrows for three seasons. Fashionistas such as the Kardashians have been spotted purchasing Sumita Beauty products.
Watch How We Became Famous:
Liv Tyler, Courtesy of The Art of Mehndi Book
Word Spreads Among Stars
When Ziba Beauty opened in the 1980s in Los Angeles, we thought we would service Asian and Indian women. We did and word spread. Eventually, we started attracting non-Asian friends of our clients, including influential people working in makeup and styling in the movie industry.
A stylist once wore Ziba Beauty mehndi to a party and started a trend – high profile entertainers began adopting Asian beauty methods into their appearances.
Perhaps you noticed the intricate mehndi designs that actress Liv Tyler sported in a Vanity Fair photo spread. Batra did those herself; it’s one of our proudest moments. Word got out, and soon Madonna and Hilary Duff were coming into Ziba locations for mehndi and glitter mehndi work for their music videos.
Rapid Success
With the help of the stars, the Ziba Way quickly forged its path along the Hollywood Hills.
Success with so many celebrities helped propel Ziba Beauty studios. Many clients tried Ziba after seeing threading and mehndi on the faces and hands of their favorite stars. Go into a Ziba Beauty studio and you’ll see photos of famous people showing off our work.
